Earlier this year, they received a small investment from Rick and Morty co-creator Justin Roiland and are working with him on creating some Witchsy-exclusive products. In its first year, Witchsy has sold about $200,000 worth of this art, paying its creators 80% of each transaction and managing to turn what Dwyer says is a small profit. Witchsy eschews the “Live Laugh Love” vibe of knickknacks commonly found on sites like Etsy in favor of art that is at once darkly nihilistic and lightheartedly funny, ranging in spirit from fiercely feminist to obscene just for the fun of it. The site, born out of frustration with the excessive clutter and limitations of bigger creative marketplaces like Etsy, peddles enamel pins, shirts, zines, art prints, handmade crafts and other wares from a stable of hand-selected artists. Witchsy, the alternative, curated marketplace for bizarre, culturally aware, and dark-humored art, celebrated its one-year anniversary this summer. Regardless, the concept seems to be paying off. Fun, fresh fashion for kids, tweens, and teens, from comfy leggings and tees to celebrity-inspired street fashion and prom dresses. “I think because we’re young women, a lot of people looked at what we were doing like, ‘What a cute hobby!’ or ‘That’s a cute idea.'” “When we were getting started, we were immediately faced with ‘Are you sure? Does this sound like a good idea?’,” says Dwyer.